The Xi’an gathering connects product innovation, local market development and action to support children’s growth.
XI’AN, China — Starink brought its global distributor partners together for the fifth Starink Global Distributor Conference, held in Xi’an from September 7 to 10, 2026. The brand presented its strategic priorities for brand development, closer channel partnerships and broader printing solutions. The gathering connected these priorities with product presentations, online marketing support and action to support children’s growth.
Starink welcomes global partners to its fifth distributor conference in Xi’an.
The meeting focused on how Starink and its distributors can build stronger local businesses together. Discussions covered the needs of end users, opportunities across inkjet and laser printing, and the support partners need to turn product capabilities into practical customer value.
“Starink can only truly succeed when our partners succeed,” said Frank Zhao, founder of Starink.
In his opening address, Zhao set out three priorities for the years ahead: strengthening the Starink brand and its global distributor network, deepening local market engagement, and developing comprehensive printing solutions with partners. He emphasized closer cooperation in market research, promotion and after-sales service, with Starink’s sales teams taking a more active role as business advisers to distributors.
The brand strategy presentation expanded on this direction under the theme “Symbiosis · Breakthrough · Growth.” It placed product innovation, service and understanding of users at the center of value creation. For distributors, the aim is to build lasting customer relationships through a product offering and service approach suited to their own markets.
Starink founder Frank Zhao addresses partners on the brand’s vision and shared future.
Product sessions explored opportunities across inkjet and laser printing, including ink products, new printhead cartridges, ink bags, copier consumables and related components. Presentations included compatible solutions for a wide range of printer and copier models, alongside inkjet products for different regional markets.
The laser product session also outlined a phased roadmap toward managed print services, or MPS. By connecting consumables and components with future equipment and service offerings, Starink aims to help distributors develop a broader role in meeting business customers’ printing needs.
Distributors and the Starink team come together for a day of exchange and shared ideas.
Under the theme “Print Childhood Dreams, Star Lights Up Future,” Starink highlighted its commitment to children’s growth. The brand has made donations to charitable organizations, turning this commitment into practical action to support children’s development.
Distributor presentations and an awards ceremony brought local market experience into the discussion and recognized the contribution of Starink’s partners. The exchange gave participants an opportunity to learn from one another and connect their market priorities with the brand’s development plans.
Partners follow a presentation and capture key moments during the conference.
With the conference concluded, Starink’s focus is on working with distributors to translate the discussions into local market action: selecting relevant products, strengthening customer support and developing promotion plans together. Partners interested in product information or market development support can contact the Starink team to discuss their priorities.
Founded in 2005, Starink is a compatible printing supplies brand with a presence in more than 70 countries and regions. Its portfolio includes toner cartridges, ink cartridges, refill ink, toner powder, labels, ribbons and related products. Starink supports distributors and business partners through product development, manufacturing, quality management and local market support.
Starink showcases printing products and solutions during the conference.
Learn more at www.starinkglobal.com or contact marketing@ourwayink.com.
